A fractional COO for product brands in Northwest Arkansas.

I'm Tony Franco. I'm based in Siloam Springs and work with founder-led product brands around Bentonville, Rogers, Fayetteville, and Springdale. In person when it helps, remote the rest of the time.

Operations is how I'm wired. Most of the time that means cleaning up the systems a team has outgrown or that nobody really owns, so the team has space to do their work.

Who I work with

Founder-led product brands doing $1M to $15M. Usually the business is doing fine but feels harder than it should.

• The business runs on your memory, not on systems.
• Meetings happen, but decisions don't.
• Every function still routes through you.
• Tools everywhere, data in five places, reports rebuilt every Monday.
• Priorities shift by the week, and the team can't name the top three.

Background

Nearly 20 years at DaySpring, from demand planner to Ecommerce Director, owning the ecommerce P&L across DaySpring.com, Amazon, and Walmart. Early on I forecast inventory and worked directly with overseas suppliers, and I spent time as a supplier selling into Walmart stores.

How the work runs

The SageWell Operating System installs five things every founder-led business eventually needs, then hands them back to your team.

• Clarity. Channel economics, unit economics, revenue mix, customer truth.
• Cadence. Weekly scorecard, monthly review, quarterly roadmap.
• Capacity. Team, roles, ownership, and where decisions get made.
• Capability. Inventory, data flow, tech stack, process docs.
• Compass. Channel focus, the 90-day roadmap, the hinge item.

Ways to work together

• The Reading. Free, about six minutes, 40 questions across the Five C's.
• The 90-Day Foundation. All five C's installed in 90 days, one working day a week.
• The Seat. Ongoing fractional COO work, starting at $8,000 a month.

I love starting with a 90-Day Foundation so we install the Five C's together and both know it's a fit before going further.