Fractional COO for founder-led businesses

You built the thing. Now build the foundation it runs on.

The SageWell Operating System installs the rhythm, tightens the numbers, and gets the business out of your head. Into a system your team can actually run. Built for founders doing $2M to $20M in revenue.

The Five C's Clarity Cadence Capacity Capability Compass
Is this you?

Your business is growing. Your operating foundation hasn't kept up.

01

The business runs on your memory, not on systems.

02

Meetings happen, but decisions don't.

03

Every function still routes through you.

04

Tools everywhere, data in five places, reports rebuilt every Monday.

05

Priorities shift by the week, and the team can't name the top three.

Sound familiar?

A clear operating foundation lets the business scale. Without running you into the ground.

The SageWell Operating System

Five things every founder-led business eventually needs.

The Five C's. The pillars we read, install, and hand back to your team.

01

Clarity

Know what you're actually running. Channel economics, unit economics, revenue mix, customer truth.

02

Cadence

The operating rhythm. Weekly scorecard, monthly review, quarterly roadmap.

03

Capacity

Team, roles, ownership. Who owns what, and where decisions actually get made.

04

Capability

Systems and infrastructure. Inventory, data flow, tech stack, process docs.

05

Compass

Direction and sequencing. Channel focus, the 90-day roadmap, the hinge item.

What I help you do

Let's build it together.

1

Real numbers in one place, not scattered across five tabs.

2

A weekly rhythm that ends in decisions, not status.

3

Every function with a clear owner who isn't you.

4

Systems that consolidate instead of compete.

5

A 90-day roadmap with the hinge item named.

The business runs. Without running through you.

Process. Structure. Thoughtful. Replicable. Tony delivered that with excellence.

Garrett Peters · Co-Founder, Duncan & Stone

How we work together

Three ways in, at the pace the business is ready for.

Free · Self-serve

Start with the Reading

Six minutes, 40 questions across the Five C's. See where your foundation actually sits and walk away with a snapshot to keep.

Six minutes →

Defined scope

The 90-Day Foundation

A defined first scope when the engagement calls for the full install. All five C's installed in 90 days, one working day a week.

90 days · 1 day/week →

Ongoing

The Seat

Ongoing fractional COO. I install the rhythm, run your operating reviews, tighten the numbers, and coach whoever owns each piece after I'm out.

Fractional COO →
Not ready to talk? · $147
Run the templates yourself with the Operating Toolkit.
See the Toolkit →
Tony, smiling outdoors in a navy shirt
Meet Tony

Not a loud consultant. A thoughtful operator.

Twenty years leading digital and operations, mostly in ecommerce and consumer brands, inside both big organizations and small founder-led teams. I like sitting with leaders, asking good questions, looking at real data, and mapping what's actually happening underneath the surface.

Then helping design systems that feel sane, sustainable, and owned by the people who use them. I care about faith, family, and helping people build things that last. Not in a hustle way. In a stewardship way.

Read more about Tony →
Start here · Free

Take the Reading.

Self-serve, six minutes. Forty questions across the Five C's. You'll see where your operating foundation actually sits, and keep the snapshot. Whether or not we ever talk.