So your team has space to do their work.
The SageWell Operating System installs the rhythm, tightens the numbers, and gets the business out of your head. Into a system your team can actually run. Built for founders doing $1M to $15M in revenue.
Your business is growing. Your operating foundation hasn't kept up.
The business runs on your memory, not on systems.
Meetings happen, but decisions don't.
Every function still routes through you.
Tools everywhere, data in five places, reports rebuilt every Monday.
Priorities shift by the week, and the team can't name the top three.
Sound familiar?
A clear operating foundation lets the business scale. Without running you into the ground.
Five things every founder-led business eventually needs.
The Five C's. The pillars we read, install, and hand back to your team.
Clarity
Know what you're actually running. Channel economics, unit economics, revenue mix, customer truth.
Cadence
The operating rhythm. Weekly scorecard, monthly review, quarterly roadmap.
Capacity
Team, roles, ownership. Who owns what, and where decisions actually get made.
Capability
Systems and infrastructure. Inventory, data flow, tech stack, process docs.
Compass
Direction and sequencing. Channel focus, the 90-day roadmap, the hinge item.
Let's build it together.
Real numbers in one place, not scattered across five tabs.
A weekly rhythm that ends in decisions, not status.
Every function with a clear owner who isn't you.
Systems that consolidate instead of compete.
A 90-day roadmap with the hinge item named.
The business runs. Without running through you.
Process. Structure. Thoughtful. Replicable. Tony delivered that with excellence.
Garrett Peters · Co-Founder, Duncan & Stone
Three ways in, at the pace the business is ready for.
Free · Self-serve
Start with the Reading
Six minutes, 40 questions across the Five C's. See where your foundation actually sits and walk away with a snapshot to keep.
Six minutes →Ongoing
The Seat
Ongoing fractional COO. I install the rhythm, run your operating reviews, tighten the numbers, and coach whoever owns each piece after I'm out.
Fractional COO →Defined scope
The 90-Day Foundation
A defined first scope when the engagement calls for the full install. All five C's installed in 90 days, one working day a week.
90 days · 1 day/week →
Not a loud consultant. A thoughtful operator.
Twenty years leading digital and operations, mostly in ecommerce and consumer brands, inside both big organizations and small founder-led teams. I like sitting with leaders, asking good questions, looking at real data, and mapping what's actually happening underneath the surface.
Then helping design systems that feel sane, sustainable, and owned by the people who use them. I care about faith, family, and helping people build things that last. Not in a hustle way. In a stewardship way.
Read more about Tony →Common questions.
What does a fractional COO do?
Operations is how I'm wired. Most of the time that means cleaning up the systems a team has outgrown or that nobody really owns, so the team has space to do their work. I do it part-time, alongside the founder, instead of as a full-time hire.
Who do you work with?
Founder-led product brands doing $1M to $15M. Usually the business is doing fine but feels harder than it should.
How does it work?
Three ways in. The Reading is free and takes about six minutes. The 90-Day Foundation installs all five C's in 90 days, one working day a week. The Seat is ongoing fractional COO work.
What does it cost?
The Reading is free, and the Operating Toolkit is $147 if you'd like to run the templates yourself. Working together is a monthly fractional COO seat starting at $8,000 a month. I love starting with a 90-Day Foundation so we install the Five C's together and both know it's a fit before going further.
Do you work outside Arkansas?
I'm based in Siloam Springs in Northwest Arkansas. I work with brands remotely anywhere in the US, and in person around NWA.
What's your background?
Nearly 20 years at DaySpring, from demand planner to Ecommerce Director, owning the ecommerce P&L across DaySpring.com, Amazon, and Walmart.
Take the Reading.
Self-serve, six minutes. Forty questions across the Five C's. You'll see where your operating foundation actually sits, and keep the snapshot. Whether or not we ever talk.