A fractional COO for founder-led product brands.

I work with founder-led product brands doing $1M to $15M, selling direct, on Amazon and Walmart, and into wholesale and retail. Usually the business is doing fine but feels harder than it should.

Operations is how I'm wired. Most of the time that means cleaning up the systems a team has outgrown or that nobody really owns, so the team has space to do their work.

Where the work usually shows up

• Inventory and demand planning that relies too heavily on instinct.
• Data and reporting that don't quite agree with each other.
• Every function still routing through the founder.
• Ecommerce and digital operations that have outgrown their original structure.

What we build together

• Real numbers in one place, not scattered across five tabs.
• A weekly rhythm that ends in decisions, not status.
• Every function with a clear owner who isn't you.
• Systems that consolidate instead of compete.
• A 90-day roadmap with the hinge item named.

The business runs. Without running through you.

Background

Nearly 20 years at DaySpring, from demand planner to Ecommerce Director, owning the ecommerce P&L across DaySpring.com, Amazon, and Walmart. Early on I forecast inventory and worked directly with overseas suppliers, and I spent time as a supplier selling into Walmart stores.

Ways to work together

• The Reading. Free, about six minutes, 40 questions across the Five C's.
• The 90-Day Foundation. All five C's installed in 90 days, one working day a week.
• The Seat. Ongoing fractional COO work, starting at $8,000 a month.

I love starting with a 90-Day Foundation so we install the Five C's together and both know it's a fit before going further. I work remotely with brands anywhere in the US, and in person around Northwest Arkansas.